Aligning Sales and Marketing
for Business Growth with
Clay Vaughan & Johnny Holston
Jonny Holsten
Founder | South Mountain Messaging
In this episode of the Good Business podcast, host Clay Vaughan engages in an insightful discussion with Jonny Holsten, founder of South Mountain Messaging, about aligning sales and marketing teams for cohesive business growth. Jonny shares his journey as a StoryBrand certified guide and offers actionable strategies to create unified messaging that bridges the gap between sales and marketing, ensuring a seamless customer experience.
Connect with Jonny
“Messaging is a muscle. Don’t be afraid to exercise it and fine-tune as you go.”
JONNY HOLSTEN
Show Notes
What We Talked About
This episode of Good Business features Jonny Holsten, who explains the importance of aligning sales and marketing messaging to enhance customer experience and drive business success. Jonny shares his entrepreneurial journey, the impact of the StoryBrand framework on building cohesive narratives, and practical advice for small businesses on how to clarify their message, attract ideal clients, and shorten sales cycles. The conversation also explores Jonny’s unique approach to conducting workshops that unify teams and create actionable strategies.
Key Moments
[01:02] Introduction to Jonny Holsten and his entrepreneurial journey.
[03:10] The tension between sales and marketing: Why it happens.
[06:50] Creating a cohesive narrative between sales and marketing.
[10:15] Understanding StoryBrand as a communication framework.
[15:20] Real-life examples of StoryBrand’s impact on small and large businesses.
[22:45] Aligning sales scripts with brand messaging for better results.
[28:30] How unified messaging can enhance company culture.
[35:15] The importance of training and workshops for long-term success.
[40:00] Jonny’s advice to small businesses just starting with StoryBrand.
[45:12] Defining success: Making “good tables” as a reflection of your work.
Want More?
For those interested in aligning their sales and marketing efforts or learning more about the StoryBrand framework, visit Jonny’s website at South Mountain Messaging.
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About
Good Business | Clay Vaughan
This episode is a must-listen for anyone seeking practical strategies to integrate sales and marketing messaging for cohesive customer experiences. Whether you’re a business leader, marketer, or entrepreneur, the Good Business Podcast offers valuable insights into fostering clarity, alignment, and growth for a successful business.
