Frequently Asked Questions

A marketing strategy agency looks at your entire business, your goals, your ideal customer, and your current marketing, then builds a clear plan for how every channel should work together to drive revenue. At Good Agency, that means auditing what's working, identifying gaps, and mapping a StoryBrand-driven strategy that ties your messaging, website, SEO, and advertising back to one consistent story.

Most marketing strategy experts hand you a slide deck and move on. Good Agency stays involved through execution, connecting strategy to the SEO, website, advertising, and revenue systems work that actually brings the plan to life. As a StoryBrand Certified Agency, every recommendation is rooted in messaging that speaks directly to your customer.

Our marketing strategy services start with a Discovery Call and a review of your current marketing, brand messaging, and revenue goals. From there, we build a prioritized plan, often including SEO, website, advertising, and revenue systems recommendations, and outline the fastest path to consistent, predictable growth.

Timelines vary by industry and starting point, but most clients begin seeing measurable movement, more qualified leads, better website engagement, and clearer messaging performance within the first 60 to 90 days. Long-term revenue growth builds from there as the strategy compounds across channels.

No. A marketing strategy doesn't require starting from scratch. We often work within your existing brand and messaging, refining what's already working and fixing what's holding back growth, rather than rebuilding everything from the ground up.

That's common, and it's fine. Many clients start with a single service, like SEO or website design, and add a broader marketing strategy engagement once they see results. Book a Discovery Call and we'll help you figure out where to start.

Good Agency manages paid campaigns across Google Ads, Microsoft Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, YouTube, Amazon, Reddit, and X, choosing the platforms that make sense for your audience and budget rather than spreading you thin across all of them.

It depends on where your customers already spend time and what stage of the buying journey you're trying to reach. Our team builds a paid online advertising strategy around your ideal customer's behavior, often a mix of search, social, and retargeting to bring back visitors who didn't convert the first time.

Ad budgets vary widely by industry, competition, and goals. As your paid ads consultant, we help you set a realistic starting budget, track performance closely, and adjust spend toward the channels and campaigns generating the best return, rather than locking you into a one-size-fits-all number.

We handle it. Our team writes ad copy rooted in the StoryBrand framework, so your ads speak to your customer's problem and your solution, and we can also produce supporting photography or video through our Brand Identity team.

We track cost per lead, conversion rate, and return on ad spend, tying performance back to actual revenue where possible, not just clicks or impressions. You'll get regular reporting that shows what's working and where budget is being reallocated.

Digital advertising covers self-service platforms like Google, Meta, and LinkedIn Ads. Media Buying Management covers traditional and negotiated placements, billboards, direct mail, cable, streaming TV, and magazines, where our team negotiates rates and manages the buy on your behalf.

Media buying management is the negotiation and placement of advertising across traditional and broadcast channels, billboards, direct mail, cable TV, streaming TV, and magazines, on your behalf. Unlike self-service digital platforms, these placements often require relationships, rate negotiation, and manual coordination, which is exactly what our media buying services handle for you.

We manage billboard advertising, mailer and postcard campaigns, cable advertising, streaming TV (OTT/CTV) advertising, and magazine media buying, building an omnichannel media plan around wherever your audience is most likely to see and remember your message.

For many local and regional businesses, yes. Billboards, direct mail, and local cable can build brand recognition and reach audiences that ad blockers and social algorithms miss. We typically recommend media buying as a complement to digital advertising, not a replacement.

Our media strategy agency team has established relationships with outlets and vendors across billboard, print, cable, and streaming placements, which allows us to negotiate better rates and placement terms than most businesses could secure directly.

Yes. We build a paid media management plan based on your audience, budget, and goals, often blending a primary channel like billboard or direct mail with supporting digital advertising for retargeting and reinforcement.

Every website we build starts with StoryBrand messaging, not just visual design. That means your homepage and key pages are built to guide a visitor toward a clear next step, rather than just looking good with no path to conversion.

We work on whatever platform fits your business best, most often WordPress for content-driven sites and custom website design, and Shopify for e-commerce. We also offer custom web app development for businesses that need more than a standard website.

Most website design agency projects take 6 to 12 weeks from kickoff to launch, depending on the number of pages, complexity, and how quickly content and assets are approved along the way.

Yes. We offer website hosting services and ongoing website support plans, so your site stays fast, secure, and up to date after launch rather than being handed off with no plan for maintenance.

Yes. Our landing page design services are built specifically for PPC and lead generation campaigns, optimized around a single conversion goal rather than general site navigation.

Our website support plans cover updates, edits, and technical maintenance, so you're not stuck waiting on a developer or making changes yourself every time something needs to be updated.

Most clients start seeing meaningful movement in rankings and traffic within 4 to 6 months, with stronger results building over 12 months as our SEO services compound. SEO is a long-term investment, but it also tends to produce the most durable, lowest cost-per-lead results over time.

Our SEO agency handles technical SEO, on-page optimization, content strategy, local SEO, and backlink building, all built around a clear keyword strategy tied to your business goals, not just chasing traffic for its own sake.

StoryBrand SEO combines traditional SEO best practices, keyword research, technical optimization, and content with StoryBrand messaging principles, so the pages that rank are also the pages that convert visitors into leads once they arrive.

Yes. Our multi-location SEO services are built for franchises and regional businesses that need every location to rank in its own local market without competing against each other.

Generative Engine Optimization is the practice of optimizing your content to appear in AI-generated answers from tools like ChatGPT and Google's AI Overviews, not just traditional search results. As AI search grows, GEO is becoming just as important as classic SEO for staying visible.

Yes. Our SEO audit services give you a full technical and on-page review of your current site, with a prioritized list of fixes and opportunities, whether or not you move forward with ongoing SEO services afterward.

RevOps (Revenue Operations) consulting aligns your marketing, sales, and customer success systems, most often your CRM, email automation, and sales process, so leads don't fall through the cracks between teams. If you're generating leads but struggling to convert or track them consistently, RevOps consulting is usually the fix.

We provide both HubSpot setup and GoHighLevel setup, along with broader CRM strategy work for other platforms, choosing the system that fits your team's size, budget, and sales process rather than pushing one tool for everyone.

CRM strategy includes mapping your sales process into the CRM, setting up automation and follow-up sequences, and training your team, so the CRM actually gets used instead of becoming another expensive tool that sits idle.

Yes. Our email automation and SMS marketing services build nurture sequences, follow-up campaigns, and re-engagement flows that work alongside your CRM to move leads toward a sale automatically.

Lead magnet development is the creation of downloadable resources, quizzes, or tools that capture contact information from website visitors. Paired with the right CRM and email automation, a good lead magnet turns anonymous traffic into a trackable, nurturable lead.

Yes. Our case study development service turns your best client results into compelling proof your sales team can use, another piece of the revenue system that helps convert leads once they're in your pipeline.

The StoryBrand framework, created by Donald Miller, positions your customer as the hero of the story and your business as the guide who helps them solve a problem. Applied to your marketing, it clarifies your message so customers immediately understand what you offer, why it matters to them, and what to do next.

We deliver a full brand messaging strategy, often called a BrandScript, along with a one-liner, website copy direction, and sales messaging your whole team can use consistently across your website, ads, and sales conversations.

Yes. Good Agency is a StoryBrand Certified Agency, meaning our entire team, not just one person, is trained in Donald Miller's framework and applies it consistently across every service we offer, from website design to SEO to advertising.

Regular marketing copy often talks about the business first, its history, its awards, and its features. StoryBrand copywriting leads with the customer's problem and positions your business as the trusted guide, which consistently performs better because people respond to being the hero of their own story.

No. While a StoryBrand messaging framework often informs a website redesign, we can also apply it to your existing site's copy, your sales scripts, email sequences, and ad campaigns without a full rebuild.

Our brand identity services include logo design, brand color and typography systems, and visual guidelines, along with commercial photography and video production to bring your brand to life across your website, ads, and marketing materials.

Pricing depends on scope; a logo refresh looks very different from a full brand identity system with photography and video. We'll give you a clear quote after understanding your goals on a Discovery Call, rather than a generic starting price that doesn't reflect your actual project.

Yes. Our commercial photography and commercial video production services are available on their own; many clients use them to refresh marketing materials or a website without a full brand identity overhaul.

Most logo design service projects take 2 to 4 weeks, including concept development, revisions, and final file delivery in the formats you need for web, print, and signage.

Not necessarily. We often update a website's visual elements, colors, logo, and imagery to match a new brand identity without a full rebuild, though a more significant identity change may prompt a broader website refresh.