A Fractional Revenue Executive Who Turns Marketing Into Revenue.
Get the strategic leadership of a CMO and CRO, without the cost, risk, or hiring timeline of a full-time executive.
The Real Problem
Marketing and Sales Aren't Supposed to Work Against Each Other
Inconsistent leads. Sales blaming marketing. Marketing blames sales. You know the fix is senior leadership. But a full-time CMO or CRO is a six-figure risk you're not ready to take on unproven results.
You don't need another vendor. You need a revenue leader.
Your Guide
The Guide Behind The Growth
Led by Clay Vaughan, author of Velocity, Good Agency's fractional revenue executives step in as embedded, senior leadership, not consultants who hand you a slide deck and disappear.
We lead with the Heart → Heading → Hustle framework, the growth methodology at the book's core. It tells us exactly where your revenue engine is breaking:
Heart
Is your message connecting?
Heading
Is your strategy pointed at revenue?
Hustle
Is execution actually happening?
The Book
Velocity: Less Chaos. More Profit. Faster Growth.
Clay Vaughan's playbook for breaking through revenue ceilings by aligning sales, marketing, and leadership.
- Why marketing alone rarely solves growth problems
- How to unify sales and marketing into one revenue engine
- The Velocity Flywheel for sustainable growth
- Leadership rhythms that drive consistent progress
The Process
How It Works
01
Revenue Audit Call
We find where marketing and sales are disconnected, and where spend isn't converting.
02
Your Heart, Heading, Hustle Roadmap
A clear plan, tied to revenue, not vanity metrics.
03
We Lead the Execution
Your fractional executive runs the work and reports results in language your board understands.
The Difference
CMO vs Revenue Executive
| Fractional CMO | Revenue Executive | |
|---|---|---|
| Focus | Marketing strategy | Unified revenue strategy |
| Goal | Better marketing performance | Predictable revenue growth |
| Scope | Marketing team & campaigns | Sales + marketing + systems |
| Outcome | Stronger marketing direction | Aligned, scalable growth |
Don't Wait
The Cost of Waiting
Every quarter without aligned leadership means:
- Wasted ad spend
- Missed pipeline goals
- Lost trust between sales and marketing
A fractional revenue executive fixes this for a fraction of a full-time salary.
Wasted Budget
Spend without attribution
Missed Goals
Pipeline targets unmet
Team Friction
Sales vs marketing blame
Slow Execution
No one owns the revenue plan
StoryBrand Certified · Senior-level strategy
Just a 3-month commitment, not a long-term contract.
Lead With Confidence. Grow With Clarity.
You don't have to choose between "figure it out yourself" and a $250K executive hire.
Luke Frazier
Fractional Revenue Executive
Jake Brown
Certified Fractional Revenue Executive
Zach Hoskins
Certified Fractional Revenue Executive
Ian Stewart
Certified Fractional Revenue Executive
Danielle Bornowski
Certified Fractional Revenue Executive
Daniel Palmer
Certified Fractional Revenue Executive
Brad Pearse
Certified Fractional Revenue Executive
Shane Moody
Certified Fractional Revenue Executive
Josh Landrum
Certified Fractional Revenue Executive
Corinne Fisher
Certified Fractional Revenue Executive
Preston Bowman
Certified Fractional Revenue Executive
Melanie Bowman
Certified Fractional Revenue Executive