Business Strategy

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Business Strategy

7 Books Every Business Owner Should Read Before Spending Another Dollar on Marketing

These are the seven books that shaped how I think about business, sales, marketing, and leadership. If you're running a company and you haven't read these, start here.

Clay VaughanApril 15, 2026

Business Strategy

Why Unreasonable Hospitality Might Be Your Greatest Business Advantage

Service is expected. Hospitality is remembered. Learn how intentional generosity creates unforgettable customer experiences that competitors can't replicate.

Clay VaughanOctober 11, 2024

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Business Strategy

7 Books Every Business Owner Should Read Before Spending Another Dollar on Marketing

Why Unreasonable Hospitality Might Be Your Greatest Business Advantage