
How to Create a Converting One-Liner with Curt Stockwell and Clay Vaughan
Curt Stockwell
Owner | Well Dressed Walrus
In this episode of the Good Business podcast, host Clay Vaughan sits down with Curt Stockwell, a seasoned marketer and StoryBrand guide from Spokane, Washington. Together, they dive into the art of crafting powerful one-liners that can revolutionize your marketing strategy, drawing from Curt’s extensive experience in helping businesses clarify their message and connect with their audience more effectively.
“A one-liner is simply a two to three sentence answer to the question, what do you do?”
CURT STOCKWELL
Show Notes
What We Talked About
This episode of “Good Business” features an enlightening conversation on the significance of one-liners in marketing. Curt Stockwell shares his journey from starting Well Dressed Walrus to becoming a StoryBrand Certified Guide, and how the StoryBrand formula helped him and his clients craft messaging that resonates with customers. The discussion covers the essentials of creating a one-liner that captures your business’s essence and the common pitfalls to avoid.
Key Moments
[00:00] Introduction to the power of one-liners in marketing
[00:24] Meet Curt Stockwell, StoryBrand guide and marketing expert
[01:14] Curt’s journey to marketing and the inception of Well Dressed Walrus
[03:48] The transformational impact of StoryBrand on Curt’s approach to marketing
[04:23] What is a one-liner and why is it crucial for your business
[07:26] The effectiveness of a well-crafted one-liner in person and at events
[11:14] The mental Rolodex and how a one-liner positions your business in it
[14:42] Crafting a one-liner: problem, solution, and result
[18:31] Applying one-liners across different aspects of your marketing strategy
[22:07] Common challenges and solutions in one-liner creation
[28:56] Real-world success stories with one-liners
Want More?
For those interested in sharpening their marketing message and crafting a one-liner that converts, you can discover more about Curt Stockwell’s strategies and workshops at Well Dressed Walrus and the One-Liner Workshop.
About
Good Business Podcast | Clay Vaughan
This episode is a must-listen for anyone interested in leveraging clear and concise messaging to make a lasting impact in their marketing efforts. Whether you’re a startup founder, a marketing professional, or a business leader looking to refine your pitch, the Good Business Podcast offers valuable insights into the art and science of communication that resonates. Join host Clay Vaughan for more conversations that illuminate the path to business success through effective messaging and marketing strategies.