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Good Business Podcast

How to Create a Converting One-Liner with Curt Stockwell and Clay Vaughan

By March 19, 2024March 25th, 2024No Comments
How to Craft a Converting One-Liner with Curt Stockwell and Clay Vaughan

How to Create a Converting One-Liner with Curt Stockwell and Clay Vaughan

Curt Stockwell

Owner | Well Dressed Walrus

In this episode of the Good Business podcast, host Clay Vaughan sits down with Curt Stockwell, a seasoned marketer and StoryBrand guide from Spokane, Washington. Together, they dive into the art of crafting powerful one-liners that can revolutionize your marketing strategy, drawing from Curt’s extensive experience in helping businesses clarify their message and connect with their audience more effectively.

“A one-liner is simply a two to three sentence answer to the question, what do you do?”


Show Notes

What We Talked About

This episode of “Good Business” features an enlightening conversation on the significance of one-liners in marketing. Curt Stockwell shares his journey from starting Well Dressed Walrus to becoming a StoryBrand Certified Guide, and how the StoryBrand formula helped him and his clients craft messaging that resonates with customers. The discussion covers the essentials of creating a one-liner that captures your business’s essence and the common pitfalls to avoid.

Key Moments

[00:00] Introduction to the power of one-liners in marketing
[00:24] Meet Curt Stockwell, StoryBrand guide and marketing expert
[01:14] Curt’s journey to marketing and the inception of Well Dressed Walrus
[03:48] The transformational impact of StoryBrand on Curt’s approach to marketing
[04:23] What is a one-liner and why is it crucial for your business
[07:26] The effectiveness of a well-crafted one-liner in person and at events
[11:14] The mental Rolodex and how a one-liner positions your business in it
[14:42] Crafting a one-liner: problem, solution, and result
[18:31] Applying one-liners across different aspects of your marketing strategy
[22:07] Common challenges and solutions in one-liner creation
[28:56] Real-world success stories with one-liners

Want More?

For those interested in sharpening their marketing message and crafting a one-liner that converts, you can discover more about Curt Stockwell’s strategies and workshops at Well Dressed Walrus and the One-Liner Workshop.


Good Business Podcast | Clay Vaughan

This episode is a must-listen for anyone interested in leveraging clear and concise messaging to make a lasting impact in their marketing efforts. Whether you’re a startup founder, a marketing professional, or a business leader looking to refine your pitch, the Good Business Podcast offers valuable insights into the art and science of communication that resonates. Join host Clay Vaughan for more conversations that illuminate the path to business success through effective messaging and marketing strategies.

Clay Vaughan

Author Clay Vaughan

Clay Vaughan is the host of the weekly podcast, Good Business, a StoryBrand Certified Guide, and CEO of Good Agency, a full-service marketing agency in Austin, Texas. Clay is commonly sought after by businesses looking to break through growth ceilings and achieve the success they hope for.

More posts by Clay Vaughan