Taking the StoryBrand Framework from Theory to Marketing Success with Kendra Olson and Clay Vaughan
Kendra Olson
Marketing Specialist | Good Agency
In this episode of the Good Business podcast, host Clay Vaughan and co-host James Hall engage in a discussion with Kendra Olson, Marketing Specialist and StoryBrand Certified Guide at Good Agency. They delve into the intricacies of the StoryBrand framework and how to effectively execute it to transform your marketing strategy. Kendra shares her expertise on crafting clear messages that resonate with customers, emphasizing the importance of identifying and addressing the core problems your audience faces.
Connect with Kendra
“You just need to say the problem that you solve and say it as clear as possible.”
KENDRA OLSON
Show Notes
What We Talked About
This episode of “Good Business” features an enlightening conversation with Kendra Olson about transforming the StoryBrand framework from theory into practical marketing success. The team discusses the seven-step StoryBrand framework, the significance of a consistent and clear message across all marketing platforms, and the common mistakes businesses make when communicating their value proposition. Kendra highlights the necessity of positioning your business as a guide to solve your customer’s problems and shares real-world examples of both successful and unsuccessful messaging strategies.
Key Moments
[00:00] Introduction to the episode and guest speakers
[03:00] Breaking down the StoryBrand framework and its elements
[09:06] The consequences of confusing messaging in losing sales
[14:21] Differentiating between marketing and sales messaging
[17:02] Utilizing websites to convey a clear and compelling message
[22:00] Importance of team alignment with the brand message
[26:08] Success stories of effective messaging implementations
[27:55] Challenges when clients deviate from the clear message
[31:07] Kendra’s advice for businesses wanting to clarify their message
[33:33] Introducing Kendra and her role at Good Agency
Want More?
For those interested in clarifying their marketing message and leveraging the StoryBrand framework for tangible results, you can connect with Good Agency at hello@goodagency.com or visit their website at goodagency.com.
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About
Good Business | Clay Vaughan
This episode is a must-listen for anyone interested in clarifying their marketing message and leveraging proven frameworks to drive business growth. Whether you’re a business leader, marketer, or entrepreneur, the Good Business Podcast offers valuable insights into crafting clear and effective messaging that resonates with your audience.
