In order to have a successful business, you need to make sure that you are using social media correctly. With 4.48 billion people currently using social media worldwide your business has a huge potential customer base that it can reach. However, simply having a social media account is not enough – you need to make sure that you’re using the platform to your best advantage.
Social media is one of the most powerful tools in not only getting more eyes on your brand, but also making your brand more relatable and attractive. By following these three easy steps, you can grow in your business’ social media account in no time!
1. Be Consistent
The most important thing to remember while running social media for your brand is to maintain consistency! We hear stories all the time of customers who find an Instagram page for a brand and see it has not been active for months. This can mistakenly communicate two things to the customer: First, it could give a weak first impression of the quality of service or commitment customers could expect from your business. Secondly, since the account is inactive, the customer may assume that the company is no longer in business.
Customer’s first impression of your brand is likely to be through social media. It’s crucial to make sure your first impression is strong!
2. Spice Up Your Social Media Posts
Many businesses struggle to maintain a social media presence because they only post about their products or services. However, if you look at popular brands’ social media accounts, you will notice one main similarity: they mix up the types of posts they make. This helps keep their followers engaged and interested in what they have to say.
For example, look at the Instagram page for Oreo. When running a social media page for a mass-produced cookie, you would not think there are many different types of posts one can make. Take a look at this grid alone, there are Oreo-based recipes, different products they have released, and even an Oreo-themed happy New Year post. This not only brings more eyes to the Oreo brand, but it also engages their followers, turning them into paying customers. Giving your followers advice or little bits of things they can enjoy will help build a community of loyal customers. It can also help you stay top of mind, so when people are ready to buy, they think of you first.
3. Engage with Your Followers
Engaging with your followers is important for a number of reasons. First, it helps build a relationship and creates a connection. This will build trust between you and your followers. Secondly, engaging with your followers allows you to get feedback from them and learn more about their wants and needs. The connection that you build with your followers can also help generate word-of-mouth referrals and boost sales. When followers feel engaged and connected to a brand, they are more likely to refer it to their friends and family. Just by replying to comments and being active on your stories, you can create a strong connection with your followers that will last long after the initial interaction.
So, what are you waiting for? Start implementing these three easy steps to grow your business’ social media following and start seeing real results.
Ready to take your marketing to the next level? Schedule a 15-minute discovery call with one of our experts today. We can help you develop a plan tailored specifically to your business that will help you reach your desired growth goals.