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Good Business Podcast

Leading Your Nonprofit Organization with Strategy and Purpose with Jenni Lord and Clay Vaughan

By April 2, 2024April 3rd, 2024No Comments
Leading Your Nonprofit Organization with Strategy and Purpose with Jenni Lord and Clay Vaughan

Leading Your Nonprofit Organization with Strategy and Purpose with Jenni Lord and Clay Vaughan

Jenni Lord

Chief Executive Officer | Chosen

In this episode of the Good Business podcast, host Clay Vaughan engages Jenni Lord in a deep dive into the challenges and rewards of running a nonprofit aimed at supporting children and families affected by trauma. Jenni shares her journey from funding adoptions to focusing on healing trauma, emphasizing the importance of purpose-driven leadership and strategic thinking in the nonprofit sector.

“To get to the next level, you’ve got to have a structure and operating system in place.”


Show Notes

What We Talked About

This episode of “Good Business” features Jenni Lord discussing her nonprofit leadership journey, from the inspiration behind Chosen to the challenges of funding and strategic growth. The conversation covers key aspects of leading a nonprofit, including storytelling, relationship-building with donors, and implementing the Entrepreneurial Operating System (EOS) to overcome obstacles.

Key Moments

[00:00] Introduction to Jenni Lord and Chosen
[01:33] Jenni’s inspiration for starting Chosen
[02:57] Overcoming challenges in founding the nonprofit
[05:16] The transition to focusing on trauma healing
[08:12] Utilizing the EOS in nonprofit management
[11:16] Strategies for effective fundraising
[13:53] Staying mission-aligned and the importance of storytelling
[16:46] Navigating mission evolution and team alignment
[20:35] Measuring impact and success in nonprofit work
[24:00] Advice for aspiring nonprofit leaders

Want More?

For those interested in learning more about Jenni Lord’s work with families and children impacted by trauma, you can discover more at Chosen’s website. Jenni’s approach to nonprofit leadership and innovation offers invaluable insights for anyone looking to make a significant impact in the nonprofit sector.


Good Business Podcast | Clay Vaughan

This episode is a must-listen for anyone interested in the dynamics of nonprofit leadership and the transformative power of purpose-driven work. Whether you’re a current or aspiring nonprofit leader, or simply passionate about making a difference in the lives of children and families, the Good Business Podcast with Clay Vaughan offers compelling stories and actionable insights to inspire and guide you on your journey.

Clay Vaughan

Author Clay Vaughan

Clay Vaughan is the host of the weekly podcast, Good Business, a StoryBrand Certified Guide, and CEO of Good Agency, a full-service marketing agency in Austin, Texas. Clay is commonly sought after by businesses looking to break through growth ceilings and achieve the success they hope for.

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