How can StoryBrand marketing benefit my business?
StoryBrand is the marketing framework created by author Donald Miller that helps business owners communicate with their customers more clearly. The 7-step process uses tried and true storytelling principles to provide a formula for communicating in an engaging way. StoryBrand allows you to eliminate confusion, connect with customers, and grow your business.
Eliminate The Confusion From Your Message
Connect With Your Customers
Grow Your Business
The 7 Part StoryBrand Framework
Customers don’t really care about your story. They care about THEIR story… so your story only matters as it relates to their story and how it can help them!
Every story starts with the main character, the Hero, and it’s our job to find out what they want.
The customer is the hero, not your brand.
The first thing you must do is define who your customer is, what they want, and how the products or services that you offer can help them. Companies tend to sell solutions to problems, and these solutions help the customer solve and overcome obstacles. If you talk only about yourself, your brand, and how great you are, the customer will lose interest. When you define what your customers want, you are inviting them into a story, and that’s what they’re looking for.
The main reason your customer is calling you or visiting your website is that they have a problem and they need help solving it. It is important for your brand to clearly define the problem that they are facing. When you make a customer feel like their issue matters and offer them services or products in order to resolve it, people will be more interested!
If you confuse, you lose.
Identify the main problem in a clear message that your hero (the customer) faces, and you’ll get them engaged in the story you’re inviting them into.
Many businesses make the mistake of thinking that their customers are looking for a hero. In reality, customers just want someone who can help them solve their problems and achieve their goals. A hero is often too busy taking on the problem themselves to be of any help to the customer. (Think Yoda, think Gandalf & Haymitch.) Instead, businesses should focus on acting as a guide for their customers. By taking on the role of a guide, businesses can position themselves as experts that customers can turn to for help. This will not only make it easier for businesses to sell their products and services, but it will also make them more likely to be perceived as an authority in their industry.
As a guide, it’s your job to provide a clear, simple, and consistent action plan that your hero (your customer) can take to help them solve their problems. Your plan should be a three or four-step process of what it looks like to work with you. By clearly outlining these steps, customers will know how your products or services will help them solve their problems and the steps they need to take to get this solution.
Furthermore, a well-designed process plan will help to streamline your own operations, making it easier for you to deliver great results for your clients. So if you’re looking to create a seamless customer experience and increase sales, be sure to develop a clear and concise process plan.
People don’t walk into a fog. It’s our job to create a clear vision of what it’s like working with you. If there’s any confusion, people will leave.
After you’ve given your customer an action plan, it’s time to close the deal by asking for the sale. Your customer will not take action unless you prompt them with a specific call to action, so make sure your message is clear and direct. If you do it right, the sale will be the natural next step in the story.
It is important to define what failure looks like in your story if your customer does not do business with you. By helping your customer achieve success, you are also helping them avoid failure. Without this clear vision, it would be difficult for your customer to understand the importance of working with you. Define what your customer could lose if they do not take action. Could they waste time? Or lose money? Maybe their health could be at risk?
Never assume people understand how your brand can change their lives. Tell them.
You need to make it very clear to your customers what their life will be like after buying your products or services. The important idea here is we need to show repeatedly how our product or service can make their life better. People tend to move toward success, so if you do not give your customer a clear vision of success, they will not do business with you.
After you have clearly defined all 7 elements of this framework. It’s time to put it all together into a concrete message that will be used in all forms of communication. We call this message a brandscript.
Business owners like yours hire us for a messaging session, where we walk through this process together. You will leave your session with clarity and Reverent Media will go to work crafting a packet that will include your company’s custom one-liner, brand script, tag-line, message tone, and website wireframe.