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If you’re running a business in 2021, the most important tool for the success of your business is your website. Your website serves as the base where customers will be able to find you. With no website, you cannot direct ads back to your company. And unless a family friend spreads the word and gives out your phone number, you will not exist to your intended audience. 

Unfortunately, you and your competitors know the importance of having a website, and it can feel like your company will drown in a sea of websites that offer the same service as you. That is why it is vital to the success of your business to have a robust website that stands out among the other companies looking to take customers from you.

Many businesses will offer to make you an eye-popping website for suspiciously cheap prices, but your company deserves a website that is so much more than just “pretty.”

Many of these website design companies put far too much emphasis on the way your website looks, but not the way the website works. Pretty websites give a company an aesthetically pleasing first impression and can make your company look more attractive to customers at first, but the magic ends there. If you want your website to have a lasting positive impact on your business, one must consider the way the website works.

We cannot tell you how many times businesses have complained about how the last company to work on their website made it look alright but didn’t show all of their products. Other issues were things such as the website not running smoothly or the pages not connecting seamlessly. These are all problems many business owners don’t even think they’ll have until they begin to drive away their customers. 

We cannot emphasize this enough; a pretty website is not the same as a professional website. Just because the website a company made for you was guaranteed to be “eye-catching” does not mean your website will be smooth, functional, or will contribute to your company’s long-term growth.

Good Agency recognizes this as a severe problem in the marketing world, and we want to ensure any money put into a website will drive its company to new heights. How has Good Agency helped other businesses do this?

Firstly, we acknowledge the importance of having a website with a striking first impression that can also keep the customer’s attention throughout their entire visit to the website. But we know it’s more important to clearly communicate to the customer how you can help them solve a problem. 

We use our messaging and design experts to create a website that not only draws in the attention of your customers but tells them you have exactly what they are looking for and why your company is the best option to fix their problem. 

An example of this can be found with Bytes Managed IT. Bytes came to us looking to stand out among other IT companies and show why they are a premier IT business that will solve their customers’ problems, and we delivered.

When hiring someone to create your website, you need to make sure they don’t just guarantee an aesthetically pleasing site and nothing else. You need a team who is willing to put in the work to ensure that your website reaches the customers needed to take your company to the next level. Reverent Wedding Films, a client of ours, has award winning wedding videos, but faced issues reaching the eyes required to grow their business. If you want results like Reverent Wedding Films, it is key to hire a company with a programmer who can give your company SEO and Programming shortcuts to give your company a higher spot on Google’s search results for relevant keywords.

With Good Agency, Reverent Wedding Films now shows up first in both google maps views as well as general Google search results

So now you have your website in a position to be seen by potential customers, and you’ve made a solid first impression; where do you go from here? The next step is to make sure your website delivers a phenomenal User Experience, or “UX.”

Good Agency’s developers, web designers, and copywriters put hours into making sure a website offers the best User Experience customers can ask for. Our web designers put time and care into making websites functional and ensure each site includes everything it needs from the UX, aesthetics, SEO, and precise functionality. 

Our developers work to make websites smooth and fast so as not to keep customers waiting. And our copywriters make it clear to customers what a business does by making the copy simple to understand and easy to visualize how they’ll be better off working with a company. If you need to see it to know what we mean, you can visit our work here!

Your business is a product of hours upon hours of your care and hard work. At Good Agency, we believe you should have a website that showcases the quality of the business you’ve put so much effort into. If this sounds like what you and your business need to climb to new heights, contact us today, and we would love to meet with you and discuss how we can help your company’s future.

Clay Vaughan

Author Clay Vaughan

Clay Vaughan is the host of the weekly podcast, Good Business, a StoryBrand Certified Guide, and CEO of Good Agency, a full-service marketing agency in Austin, Texas. Clay is commonly sought after by businesses looking to break through growth ceilings and achieve the success they hope for.

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